The 2nd Annual i-VAS Conference & Exhibition gathered key VAS decision makers in the Middle East, who represent every layer in the VAS supply chain, along with other Telecom Experts around the globe to share their views & visions on the Missing Links in VAS in the Middle East; Furthermore, the i-VAS showed possible solutions to rectify & fulfill these missing links.

Why i-VAS is Unique?

• The i-VAS Conference 2010 focuses on “The Missing Links in VAS in the Middle East”
• The event brings together Top Level Industry Experts from all layers of the VAS Supply Chain.
• The i-VAS Creates Significant Business & Networking Opportunities.
• The Conference Agenda provides Outstanding Presentations & Exciting Panel Discussions.
• Cutting Edge VAS Products & Services Exhibition.
• The Event is being held in Kuwait where it witnesses Extreme Competition between 3 Leading Mobile Operators.
• VAS is a Wild Card used to reduce Customer’s Churn, increase ARPU& attract local users and in-bound roamers.

Questions raised in the i-VAS include:

• What is the Missing Links in VAS in the Middle East?
• Is the revenue coming from VAS really covering the investment put by the operators to implement, market, & maintain these produces & services?
• Is VAS as successful as the Mobile Operators in the Middle East are expecting it to be?
• What is preventing VAS to be more successful? or to be successful?